The Pablek journal
Featured · Social media trends
Youth culture used to start on corners, in taxis and at house parties. Now it starts there and travels through a phone in seconds. Here is what that means for brands.
13 October 2026 · 1 min read
African culture · 10 October 2026
Amapiano, Afrobeats and African fashion are everywhere. Brands that treat them as a passing aesthetic get found out quickly.
Branding · 6 October 2026
Logos and colours matter, but they are not the brand. The brand is what people feel every time they meet you.
Content creation · 1 October 2026
Most people decide in under two seconds whether to stop scrolling. Here is how we plan content for that moment.
