Service 03 · Ghana & South Africa

Content creation.
Strategic content that commands attention and converts audiences.

Pablek Social Agency provides end-to-end content creation services for brands that value precision and impact. Operating from Accra and Johannesburg, we bridge the gap between creative vision and commercial performance through high-calibre production tailored for the African market.

What you get

Deliverables.

Short-form Video Production

High-impact vertical video designed for social platforms, ensuring your brand message resonates within the first three seconds.

Editorial and Copywriting

Compelling narrative development ranging from long-form thought leadership to concise, conversion-oriented digital ad copy.

Visual Identity and Graphic Design

Bespoke visual assets that align with your brand guidelines to maintain consistency across all digital and physical touchpoints.

Content Strategy and Planning

Data-informed roadmaps that dictate what, where, and when to publish for maximum audience engagement and retention.

In practice

Real-world examples.

Regional Fintech Provider

Challenge
A leading digital wallet needed to simplify complex cross-border payment features for a younger demographic in Ghana and South Africa.
What we did
Developed a series of educational motion graphics and relatable micro-influencer style video tutorials.
Result
Achieved a 42% increase in monthly active users within the first quarter of the campaign.

Pan-African Telco

Challenge
Low engagement rates on corporate social channels despite a massive follower base.
What we did
Implemented a 'human-centric' content pivot featuring behind-the-scenes documentary shorts and interactive customer stories.
Result
Organic engagement rates rose by 150% across LinkedIn and Instagram.

Premium Hospitality Group

Challenge
A luxury hotel chain in Johannesburg required high-end visual content to attract international business travellers.
What we did
Produced a premium photography suite and cinematic brand films highlighting the unique integration of art and service.
Result
Direct bookings through social media referrals increased by 28% year-on-year.

Examples are illustrative of the work we do in these categories.

Investment

Pricing.

Core

Essential content support for brands maintaining a consistent digital presence.

From GHS 12,000 / month

From ZAR 15,000 / month

  • Monthly content calendar
  • 8 Graphic design assets
  • 4 Short-form videos
  • Basic monthly reporting

Growth

Comprehensive production for brands looking to scale their reach and influence.

From GHS 25,000 / month

From ZAR 32,000 / month

  • Strategic content roadmap
  • 12 High-fidelity visual assets
  • 8 Short-form videos
  • Professional copywriting and editing

Enterprise

Full-service creative direction and high-volume multi-channel production.

From GHS 55,000 / month

From ZAR 70,000 / month

  • Dedicated creative lead
  • Bespoke videography and photography shoots
  • Multi-platform campaign adaptation
  • Advanced performance analytics and insights

Indicative starting prices. Final scope and fees are confirmed after a discovery call.

Build your scope

Estimate your investment.

Choose what you need

Estimated total

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Select deliverables

Indicative starting prices. Final scope and fees are confirmed after a discovery call.

Discuss this scope

Good to know

Questions.

How do you handle content across different African markets?

We ensure cultural relevance by leveraging our teams in Accra and Johannesburg to adapt messaging, tone, and visual cues for local nuances.

Does Pablek Social Agency manage the posting and community management?

While this service focuses on creation, we offer integrated social media management as an add-on to ensure seamless execution.

What is the typical turnaround time for a project?

For monthly retainers, we work on a four-week lead time. Individual project timelines are determined by the scope and complexity of the production.

Ready when you are

Let’s scope your content creation.

Send an enquiry

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