Search Engine Marketing
We capture high-intent demand through meticulously structured Google Ads campaigns, ensuring your brand appears at the exact moment potential customers are looking for your solutions.
Service 05 · Ghana & South Africa
Digital advertising.
Precision placement for measurable impact.
We design and deploy targeted digital advertising campaigns that bridge the gap between brand awareness and commercial conversion. Operating across the Ghanaian and South African markets, we combine local consumer insights with rigorous data analysis to ensure your media spend delivers a tangible return on investment.
What you get
Deliverables.
Paid Social Strategy
Our team develops sophisticated audience segmentations on Meta, LinkedIn, and TikTok to engage users with creative content tailored to their specific stage in the buying journey.
Programmatic Display
We utilise automated bidding and real-time data to place high-impact visual advertisements across premium digital publishers, increasing brand salience amongst niche demographics.
Performance Tracking and Attribution
We implement advanced server-side tracking and custom dashboards to provide full visibility on lead sources, customer acquisition costs, and lifetime value.
In practice
Real-world examples.
Pan-African Fintech Provider
- Challenge
- High cost-per-acquisition for new mobile wallet users in the competitive Ghanaian market.
- What we did
- Executed a multi-channel performance campaign focusing on localized YouTube pre-roll ads and targeted UAC (Universal App Campaigns).
- Result
- Reduced cost-per-install by 34% while maintaining a 12% increase in monthly active users.
South African Retail Group
- Challenge
- Low digital sell-through rates for a new premium homeware collection during the festive season.
- What we did
- Developed a dynamic retargeting strategy using Meta Advantage+ and Pinterest Trends to reach high-LTV suburban households.
- Result
- Generated a 6.2x return on ad spend (ROAS) and a 45% increase in online checkout completions.
Regional Hospitality Chain
- Challenge
- Inconsistent direct booking volumes leading to over-reliance on high-commission third-party OTAs.
- What we did
- Implemented a search-heavy strategy targeting international travellers and local corporate planners, paired with LinkedIn lead forms.
- Result
- Direct bookings increased by 28% year-on-year, saving the client approximately ZAR 450,000 in monthly commission fees.
Examples are illustrative of the work we do in these categories.
Investment
Pricing.
Core Campaign
Essential performance marketing for growing brands requiring a single-channel focus.
From GHS 12,500 / month
From ZAR 18,000 / month
- Single platform management (Meta or Google)
- Monthly performance reporting
- Keyword and audience research
- A/B testing of ad copy
Growth Portfolio
A multi-channel approach designed for established businesses looking to scale acquisition.
From GHS 25,000 / month
From ZAR 35,000 / month
- Omni-channel strategy (Search and Social)
- Bi-weekly data consultations
- Custom tracking and attribution setup
- Creative asset resizing and optimization
Enterprise Managed
Full-service digital media buying for high-spend clients with complex market requirements.
From GHS 60,000 / month
From ZAR 85,000 / month
- Dedicated account strategist
- Programmatic and Video inventory access
- Competitor market share analysis
- Unlimited campaign iterations
Indicative starting prices. Final scope and fees are confirmed after a discovery call.
Build your scope
Estimate your investment.
Choose what you need
Estimated total
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Select deliverables
Indicative starting prices. Final scope and fees are confirmed after a discovery call.
Good to know
Questions.
How do you determine the appropriate ad spend for my business?
We calculate recommended budgets based on your specific revenue goals, current market benchmarks for cost-per-click in your industry, and the historical conversion rates of your digital platforms.
Do these fees include the actual media spend paid to platforms?
No. Our fees cover the strategic management, execution, and optimization of the campaigns. The media spend is paid directly to the platforms (Google, Meta, etc.) by the client.
How soon can we expect to see measurable results?
While initial data is available within 48 hours, we typically require a 14-day learning phase for platform algorithms to stabilize and provide statistically significant performance trends.
Ready when you are
Let’s scope your digital advertising.
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